Blog entry by Charlene Thacker

Anyone in the world
Charlene Thacker - Monday, 11 November 2024, 2:00 PM

First tobacco accessories brand branding design first font identity illustration letter logo logotype one products smoking tobacco "People assume simplicity is the absence of muddle. Ive hates fuss and relishes the elegance of simplicity. Ask most technology and business journalists who could be their dream interview and the chances are Apple’s design chief Jony Ive would feature at or close to the highest of their record. For each interview with Ive, he has chosen pared-down meeting rooms with just a few props to allow him to illustrate his factors. I requested for an interview as soon as a yr for ten years, starting in 2003. Every year Ive - or fairly Jobs - stated no. Jobs preferred to handle all press for Apple. Was Jobs as powerful as people stated he was, I as soon as asked. "We’re surrounded by nameless, poorly made objects," Ive informed me. "It’s tempting to suppose it’s as a result of the individuals who use them don’t care - simply like the people who make them. Remember that the way in which individuals receive their gift field issues nearly as a lot as what’s in them. The depth of his ideas is leavened by warmth and humour, a lot of it self-deprecating. And when the concepts didn’t come, he decided to believe we would eventually make something great. His concepts were bold and magnificent.

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